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Nebula is a Zero to One innovation consultancy and a venture studio.
We run ideas through a tried and tested methodology to validate products with the market and to maximise their chances of success.
Regardless of idea stage, we validate the concept with the target market, test demand, and implement user feedback before committing to a full build. This is the best way to build a product a customer wants.
We turn ideas into reality with all of this in mind.
Problem-solution fit is a precursor to product-market fit and exists when there is alignment between a problem that potential customers have and the solution provided by a product or service. We first work to validate whether the problem exists and then strive to determine whether the solution is valid for addressing the problem through a series of customer discovery calls.
Once problem-solution fit has been investigated, we have an indication of whether potential customers within the target market will derive value from the product. To determine whether the target market will want this at scale we need to identify what successful traction looks like and then create a roadmap of how to get there. This typically involves creating a low-fidelity MVP and getting it in front of potential users.
An MVP is a rapid build of a product designed to bring a version of the product to market, testing its viability, gathering user feedback, and learning from real-world usage. Once we have an indication that the market is responding positively to the product through customer discovery calls and broader market traction, we know that we are onto something. We need to create something to find out whether they would use a solution rather than just making the right noises.
Once an MVP has been created, it needs to be road-tested. It needs to be launched to the target market for early user adoption for the purposes of testing and iteration. User feedback is critical to ensure that the concept is built the way users want it and to learn if not. Launching the tool involves getting it out to an early adopter list collected from the traction phase, and the learning stage involves customer discovery calls and analytics to understand usage.
Our development agency successfully designed and built Returnal, an innovative trade-in platform aimed at transforming the retail secondary market. Returnal empowers customers to easily trade in products they no longer use, while enabling retailers to maximize customer lifetime value and promote sustainability. This platform supports various retail sectors, including DIY, furniture, and department stores, providing tailored solutions to enhance customer engagement and operational efficiency.
Ruby is a cutting-edge mobile application designed to revolutionize how businesses interact with their customers. By providing an all-in-one business management tool, Ruby enhances customer retention, drives revenue growth, and streamlines marketing efforts. Our development agency is proud to present Ruby as a testament to our expertise in creating innovative and efficient digital solutions.
We are building an incredible panel of advisors that bring skills, experience and network.
